Introduction
Welcome to another Chat with Cathy. Today, we delve into the essential topic of determining the ideal frequency for sending out a business newsletter. As a business owner, understanding the impact of regular communication with your audience can significantly enhance your business growth and customer engagement. Cathy shares her journey, research, and practical tips on this subject.
The Importance of Regular Communication
Cathy begins by emphasizing the necessity of regular communication in business. She highlights her initial reluctance to "bother" her audience but acknowledges the importance of consistently informing them about her services. Regular updates foster connections and help in generating business by keeping the audience informed and engaged.
Deciding on Newsletter Frequency
Cathy shares her plan to start sending out her newsletter once a week beginning in June, inspired by a friend who successfully follows this practice. The decision was influenced by observing the effectiveness of frequent, concise newsletters in maintaining audience interest and promoting business offerings.
Research-Based Guidelines
Based on her research, Cathy provides guidelines for different types of newsletters:
- Desire and Impulse Buys: Recommended frequency is one to five times a week to maintain high visibility and capitalize on impulse purchases.
- Necessity Items: Suggested frequency is once or twice a month, as these items are essential, and occasional reminders suffice.
- Stress Buys: Sending newsletters a couple of times a quarter is advisable since these purchases are typically made under specific circumstances, like insurance renewals.
Practical Implementation
Cathy plans to include a training tip and information about her services in each weekly newsletter. She outlines a practical approach to managing the newsletter creation process: dedicating the first Monday of each month to draft and schedule all newsletters for that month. This method ensures consistency and allows her to focus on other aspects of her business throughout the month.
Recommended Tools for Newsletter Management
Cathy recommends several tools for managing and scheduling newsletters:
- Zoho Campaigns: Part of the Zoho One package, it is cost-effective and suitable for various business sizes. Cathy mentions her affiliate link for those interested in subscribing.
- ConvertKit: Another tool Cathy uses for a client, known for its user-friendly interface and effective features.
- Constant Contact: Although more expensive, it offers advanced features and customization options.
Wrapping Up
Cathy encourages businesses to find the right frequency for their newsletters based on their audience and product type. She invites readers to share their experiences and tips for managing newsletters, emphasizing the importance of consistent communication. Remember, with the right approach and tools, anyone can effectively manage their business newsletter and stay connected with their audience.
Feel free to share your newsletter frequency and tools in the comments below. Let's learn and grow together in mastering the art of business communication!
If you have questions, feel free to send a message to Cathy. If you would like an evaluation of your business newsletter or want to discuss how a virtual assistant can help your business thrive, schedule a free consultation with Cathy to discuss the options.
