Introduction
Starting a new business is a thrilling yet daunting adventure. The path is paved with both excitement and uncertainty, and one of the biggest challenges is figuring out how to attract clients and grow your brand. For many entrepreneurs, networking emerges as a critical strategy, but it can also feel overwhelming, especially when balancing client work with the need to forge new connections.
Why Networking Matters
Networking is more than just exchanging business cards or attending events; it's about building meaningful relationships that can lead to valuable opportunities. For small business owners, especially those working by the hour, every minute counts. So, why invest time in networking when it might take time away from client work? The answer lies in the potential for long-term benefits. Networking can:
- Expand Your Reach: Meeting new people can open doors to potential clients, partners, and collaborators.
- Build Credibility: Being seen and heard in your industry helps establish your expertise and reliability.
- Generate Referrals: Satisfied connections are more likely to refer you to others in need of your services.
- Access Resources: Networking can provide you with valuable advice, support, and resources from those who have walked the same path.
Define Your Ideal Client
Before diving into networking, it’s crucial to define your ideal client. Knowing who you want to target will help you select the right networking groups and events where these potential clients or their influencers are likely to be present. For example, if your ideal client is a local small business owner, joining business chambers and local entrepreneurial groups will be more beneficial than broader, non-targeted events.
Top 10 Networking Groups for Small Businesses
Some of these are specific to my experience and location in Albuquerque, NM, but I do offer them as examples and give some advice on where to find similar organizations in your local area.
National Association of Women Business Owners (NAWBO): A national organization supporting women entrepreneurs with resources, education, and networking opportunities.
Albuquerque Women in Business for Good (AWIBFG) Giving Circle: This group focuses on women who want to make an impact through philanthropy and business, offering a supportive network for community-minded professionals. If you don’t live in Albuquerque, NM then I recommend checking out Grapevine.org to look for a giving circle in your own community. Grapevine is the parent organization of AWIBFG and they have chapters all over the United States.
Albuquerque Hispano Chamber of Commerce's Women in Business Committee: This committee within the AHCC provides a platform for women in business to connect, support each other, and grow professionally. You may have noticed that I’m not Hispanic, but I was invited to this group and they have been very supportive and welcoming. Again, if you don’t live in Albuquerque, check out your local Chambers of Commerce. Oftentimes an ethnic chamber might be a better fit than the US Chamber of Commerce, but you will want to check them all out before picking one or two.
Local BNI Chapter: Business Network International (BNI) is a structured networking group where members help each other find referrals and grow their businesses. With this group, each chapter only has one representative of any particular industry. In my case, I would be the only Virtual Assistant in the chapter that I am looking to join. If that slot is already filled in the first group you’re looking at, check out other groups. I think there are about 11 chapters in New Mexico and 6 are in Albuquerque. BNI has chapters all over the United States.
Meetup Groups: Look for local Meetup groups related to your industry, business interests, or ideal clients; these can be great for informal networking and learning.
Small Business Development Centers (SBDCs): SBDCs offer workshops, mentorship, and networking opportunities specifically for small business owners. Here in New Mexico I take classes and have a mentor through WESST. Another option is SCORE. They have offices all over the US. Your local area may have other SBDCs under other names. These are great places to learn more about running a small business and possibly networking with other entrepreneurs who may need your services.
Industry-Specific Trade Associations: Depending on your field, there may be specific associations or professional groups that can provide targeted networking opportunities. Trade associations can be a good place to start. Again, these are places where you can learn more about running a business in your industry, and perhaps network with someone in a similar business but who might need whatever services you happen to offer in that industry.
LinkedIn Groups: Join LinkedIn groups relevant to your industry to engage with potential clients and other professionals virtually. LinkedIn is a social networking platform that specializes in connecting business professionals and entrepreneurs together. There may be specific groups where you can connect with others in your industry or adjacent to your industry who may be in need of your services.
Navigating Networking: Tips for Success
Networking can be intimidating, especially for newcomers. Here are a few tips to make the process smoother:
- Prepare Your Elevator Pitch: Have a concise summary of who you are, what you do, and what kind of clients you're looking for. This can be nerve wracking at first, especially if you are still trying to figure out your services. Be open to friendly feedback from whomever you are giving the pitch to. They may have some tips and tricks to help you get the pitch nailed down.
- Be Genuine: Focus on building real connections rather than just promoting your business. Nobody likes to be sold to in a social situation. You are at a networking event to build relationships so that when someone you’ve come to know meets someone that needs your services, you are top of mind and get the referral.
- Follow Up: After meeting new contacts, follow up with a personalized message to keep the connection alive. This can be hard, especially if you are working for your clients on an hourly basis. Set aside time to send personal email messages to the people you’ve met at a recent event. Remind them of where you met and ask to meet for a coffee chat either in person or virtually.
- Be Patient: Building a network takes time. Keep at it, and remember that relationships often develop gradually. Networking is about building relationships and making connections. Not necessarily about getting sales. If you build the network, the sales will happen.
Wrapping Up
Networking is an essential component of growing your small business. By defining your ideal client and engaging with the right groups, you can make the most of your networking efforts. Though it might seem daunting at first, remember that each connection is a step towards building a stronger business. With patience and persistence, you'll find that the effort invested in networking will pay off, leading to new opportunities and lasting relationships.
If you would like to network with me, schedule a virtual coffee chat. I'd love to meet you and learn more about your business and how we can help one another. If you haven't done so already, please sign up for our newsletter for more tips and tricks like this.
