Introduction
Content Calendar
Cathy starts by sharing her content calendar, highlighting its role in organizing topics for her newsletters and social media posts. By planning ahead, she avoids last-minute stress and ensures a steady flow of relevant content.
Generating Content Ideas
To generate ideas, Cathy recommends using tools like ChatGPT and Answer the Public. ChatGPT helps in brainstorming topics and even provides outlines, while Answer the Public offers insights into potential directions and questions to address.
Email Marketing Tools
Email Marketing Tools
Transitioning to the logistics of sending out newsletters, Cathy advises against using personal email accounts due to compliance issues. Instead, she suggests platforms like Zoho Campaigns (affiliate link), ConvertKit, Constant Contact, MailChimp, and Mailer Lite, which offer features such as compliance checks, segmentation, and unsubscribe options.
Choosing the Right Tool
Choosing the Right Tool
Cathy provides a brief overview of each platform, highlighting their pricing structures and key features. While expressing her preference for certain tools based on personal experience, she encourages viewers to explore and choose the one that best suits their needs.
Wrapping Up
Wrapping Up
Cathy concludes by inviting questions and feedback from viewers, fostering a sense of community and shared learning. She leaves viewers with a message of empowerment, reminding them that mastering technology, including newsletter management, is within reach.
If you have questions, feel free to send a message to Cathy. If you would like an evaluation of your business website or want to discuss how a virtual assistant can help your business thrive, schedule a free consultation with Cathy to discuss the options.
