In this Chat with Cathy session from April 19, 2024, Cathy Ford dives into the essentials of Search Engine Optimization (SEO) and its significance for small business owners. SEO is crucial as it drives organic traffic to your website, primarily through major search engines like Google, Bing, Yahoo, and DuckDuckGo. Cathy explains that effective SEO helps your site appear on the first page of search results, enhancing visibility and website traffic.
Key Elements of SEO
Key elements discussed include the importance of keywords and keyword research, ensuring your website is regularly updated with fresh content, such as blog posts, and the strategic use of headlines to create a scannable webpage. Cathy also highlights the need for internal and external links, and the use of various SEO tools to optimize your site.
Updates & Maintenance
She emphasizes that SEO is not a one-time task but an ongoing process requiring continuous updates to maintain and improve your website ranking. By understanding and targeting your audience, and establishing yourself as a subject matter expert, you can significantly enhance your online presence and effectiveness of your digital marketing efforts.
Wrapping Up
Cathy concludes by inviting questions from viewers to foster a collaborative learning experience, underscoring that successful SEO strategies evolve with regular updates and audience engagement.
If you have questions, feel free to send a message to Cathy. If you would like an evaluation of your business website, schedule a free consultation with Cathy to discuss the options.
